Whiled creates products designed for downtime, emphasizing good design, while winking to the unexpected, sparking curiosity, and making the minutes melt away. Expanding time to your weird whim. Having fun with no one watching. Little discoveries you love and don’t share. Being bad at things and doing them anyway. Making a mess. Whiled is doing whatever makes you feel free, no matter what that looks like to the outside world. Whiled is a brand, a nudge, a reminder, a mantra. Press pause, then play.